AWS Marketplace Launch for SaaS - 20% Growth in Customer Inquiries

AWS Marketplace Launch for SaaS - 20% Growth in Customer Inquiries
Johan de Keulenaer
Partnerships & Channel Growth,
Johan de Keulenaer
Partnerships & Channel Growth,

As Aikido expanded its developer-first security platform, the company partnered with CloudZone to launch on AWS Marketplace as a new growth engine, driving broader adoption while staying focused on its core product and users.

About Aikido

Founded in 2022, Aikido Security is a developer-centric security platform that helps organizations identify and remediate security and compliance risks across the software development lifecycle. Its solution reduces false positives and delivers actionable insights for developers.

Industry: Application Security

As Aikido expanded its developer-first security platform, the company partnered with CloudZone to launch on AWS Marketplace as a new growth engine, driving broader adoption while staying focused on its core product and users.

The Challenge

To accelerate its market presence, Aikido aimed to launch on AWS Marketplace to reach more customers and strengthen visibility in the AWS ecosystem.

However, configuring pricing tiers, managing private offers, and meeting AWS’s strict compliance requirements proved complex.

The company needed an experienced partner to simplify the process and help position Aikido for scalable, long-term growth.


The Solution

CloudZone partnered with Aikido to design and execute a custom AWS Marketplace launch strategy.

The CloudZone team managed the complete technical and compliance process for public listing, ensuring Aikido met all AWS standards.

In parallel, they developed tailored private offers to accommodate diverse customer needs, handling all financial, tax, and compliance verifications, streamlining the entire sales workflow.

The Results

The partnership with CloudZone enabled a seamless and compliant AWS Marketplace launch, delivering measurable growth:

  • 20% increase in customer inquiries within weeks
  • Accelerated sales cycles through custom private offers
  • Simplified procurement and faster deal closures
  • Enhanced visibility and credibility within the AWS ecosystem

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